Yesterday was definitely a motion picture in the A-Town, with Benny Boom in the director’s chair DJ Drama along with Future, Young Jeezy, T.I., and Ludacris shot the video for DJ Drama’s new single “We In This Bitch” off of his new album Quality Street Music coming soon!
In “Behind The Music: Akon,” VH1 traces the artist’s early beginnings in Senegal, Africa, through his struggles forging an identify in America and his criminal past as a car thief, landing him in prison. While there he ultimately found redemption by turning to music. Under heavy media scrutiny after his commercial success, Akon was forced to defend his heritage in the wake of several controversial onstage incidents. BTM catches up with Akon for a-day-in-the-life as he promotes his forthcoming album, “Stadium.” In the special, Akon opens up about his home life and addresses the notorious onstage incidents that included dirty dancing with an underage daughter of a preacher in Trinidad and tossing a fan off the stage at a concert in New York. He also talks about discovering Lady Gaga and being the last artist to record with the legendary Michael Jackson. In an effort to promote cultural tolerance and understanding, Akon is charting a career path to become hip hop’s first truly global artist. VIDEO BELOW!
“Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”
Q-Tip said this about the signing: “I’m excited to be a part of the great iconic Def Jam label. I’m humbled to be a part of such a storied history. To reconnect with Barry Weiss is a great thing. As far as G.O.O.D. Music, I’m excited to solidify my working relationship with Kanye, and I look forward to all the opportunities that lie ahead in our partnership. I will do my best to present the most cutting edge music I can.”